Subaru 'Dog Tested. Dog Approved.' Campaign Features Your Best Friends

By: Katherine Vong - Published: Feb 6, 2012 • References: facebook & popsop
A group of cute and cuddly dogs is sure to get your attention, so it's no surprise that the Subaru 'Dog Tested. Dog Approved.' campaign is continuing for the third year. According to the automaker, Subaru owners are twice as likely to own a pet than an average car owner. As such, the brand has released a set of new videos and social apps to promote this year's Subaru Game Day Dog Walk, which took place on Feb. 5.

The Subaru 'Dog Tested. Dog Approved' campaign includes four TV spots ('The Beach' commercial is shown here). The social part of the campaign encourage pet owners to walk their dogs and helps them track their routes and fitness through online social apps, such as the Dogbook app, which acts like a Facebook for your puppy, and the MapMyDOGWALK, a mobile app that helps owners track and store their dog-walking routes. Stats for Adorable Dog-Driving Ads Trending: Older & Chilly
Research: 1,860 clicks in 223 w
Interest: > 3 minutes
Concept: Subaru Dog Tested Dog Approved
Related: 57 examples / 44 photos
Segment: Males, 18-55+
Comparison Set: 21 similar articles, including: canine award show remixes, threatening feline ads, and doggie diet campaigns.