From Canine Adoption Apps to Lost Pet Apps

By: Misel Saban - Published: Jul 23, 2014
Smartphone apps are quickly becoming an important marketing tool for many companies especially to target niche demographics such as pet owners. There are a wide variety of apps catered explicitly to the lifestyles of those who have a pet dog or cat and people looking to become pet owners.

Pets are an important part of the lives of many so it makes sense that if companies are looking to target niche demographics they do so through a person's pet. Nowadays you can find all sorts of pet-related apps that encouraging consumerism and interacting with cats, dogs and other domesticated animals. Smartphone owners can download apps to help them translate what their animal is saying, to help their animals take their own selfies and even apps to help people find animals to adopt. Stats for 30 Peculiar Pet-Based Apps Trending: Older & Warm
Research: 1,934 clicks in 96 w
Interest: 1.3 minutes
Concept: Pet Apps
Related: 213 examples / 164 photos
Segment: Neutral, 18-55
Comparison Set: 78 similar articles, including: feline-infused pop tributes, fat cat retouching apps, and cat selfie-enabling apps.