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The Eno Antacid Campaign Shows That “You Can’t Fool Your Stomach

By: Meghan Young - Published: • References: ogilvy & ibelieveinadv
Just like there is no fooling people that the animals in the Eno Antacid campaign are anything but dogs, these print ads show that “you can’t fool your stomach" into feeling better either on its own or with the help of another antacid medication. For those who are looking for real and fast relief, they should only use Eno Antacid, as the campaign illustrates.

The Eno Antacid campaign was conceived and created by the Ogilvy ad agency based in Rio de Janeiro, Brazil. Art directed by Alexandre Fernandes and creative directed by Paco Conde, the images will appeal to those with a sense of humor as well as those who love pets. Eye-catching and memorable, these dressed-up dogs reel potential customers in. Stats for Dressed-Up Dog Ads Trending: Older & Mild
Traction: 1,636 clicks in 116 w
Interest: 1.4 minutes
Concept: Eno Antacid Campaign
Related: 40 examples / 31 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: adventurous auto propaganda ads, spice-suffering dog ads, and touching morning treat ads.