The 'Show Your Soft Side' Campaign is Purr-fect

By: Jennifer Gosnell - Published: Aug 23, 2012 • References: & buzzfeed
The 'Show Your Soft Side' campaign is encouraging men to come out in support of animal rights. The campaign focuses on cats and dogs and the mistreatment some of them endure by unfit owners. With the campaign slogan '"Only a Punk Would Hurt a Cat or Dog" and adorable pooches and cats, the ad is pretty straightforward. The organization uses the men's impressive careers in media, sports or law enforcement to show that real men care for animals.

The adorable Show Your Soft Side campaign shows these athletes in situations that you may never otherwise see them in. Highlighting these guys with their furry loved ones is a great idea, and a novel approach for an animal rights campaign. Stats for Pet-Protecting Men Trending: Older & Average
Research: 3,690 clicks in 196 w
Interest: 2.3 minutes
Concept: Show Your Soft Side
Related: 68 examples / 52 photos
Segment: Neutral, 12-55
Comparison Set: 25 similar articles, including: animal experimentation campaigns, beth doane, founder of raintees (interview), and sea creature lighting.