Category
Art & Design
Hydration Merch
Trend cluster
Category
Refurbished
Entertainment
Theaters and cinemas become more experiential and design-oriented.
3.7
Trend score
Trend
What is the Refurbished Entertainment trend?
Refurbished Entertainment: Traditional movie theaters have been predictably designed, often comprising the standard black walls, red carpet and lackluster concession stands. However, cinemas the world over are getting a major overhaul, as designers infuse them with stunning design elements that completely re-imagine the entertainment experience. Ranging from floating cinemas and themed theaters to those that offer viewers specific foods during each film, these new-age entertainment centers provide a new way to enjoy a long-established pastime.
Trend themes
Themes within the Refurbished Entertainment trend
Three behaviours holding the trend together01
Experiential Cinemas
Traditional movie theaters are undergoing a transformation into stunning, design-oriented spaces that offer immersive experiences.
02
Themed Movie Theaters
Cinemas are introducing a variety of themes, such as adventure and sci-fi, to cater to specific audiences and to stand out from traditional movie theaters.
03
Edible Cinema
Food is being used to enhance the movie-watching experience, offering a multi-sensory experience that immerses audiences in the film.
Industry implications
What the Refurbished Entertainment trend means for industry
Where the trend changes the playbookFor
Entertainment
Innovative cinemas can offer a unique competitive advantage for movie theaters, while also increasing audience engagement and revenue streams.
For
Architecture
Design elements are being re-imagined, creating experiential cinemas that offer distinct spaces for film buffs and non-film goers alike.
For
Food & Beverage
Edible cinema utilizes food and drink to create a multi-sensory experience that enhances the audience's enjoyment and interest in the film.
Trend signals
Trend signals for Refurbished Entertainment
Trend score 3.7 out of 10, from popularity 55%, activity 49%, freshness 8%.
Popularity55%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Refurbished Entertainment trend
8 featured examples from Oct 5, 2011 to Jun 20, 2012CategoryArt & Design
Floating Movie Theaters
The Archipelago Cinema Offers a Watery Film Experience
Innovative outdoor theaters can provide new experiences and draw in audiences who are interested in unique movie-going experiences.
CategoryArt & Design
Pyramid Cinema Pavilions
The Kanye West 'Cruel Summer' Theater Boasts Seven Screens
Exploring new ways to enhance the movie-going experience through immersive and unconventional presentation techniques.
CategoryArt & Design
Luxuriously Refurbished Theatres
The Cineteca Cinema Center Brings Culture to Matadero, Madrid
Design studios can capitalize on the opportunity presented by the trend of refurbished theatre spaces to create sustainable cultural spaces from unused buildings.
CategoryEco
Pedal-Powered Movie Theaters
The Cycle-In Cinema is a Pop-Up Generated Solely by Cyclists
Renewable energy companies could explore partnerships with the Cycle-in Cinema to promote their products and services as a clean power source for entertainment.
CategoryArt & Design
Star Trek-Themed Theaters
The Evergreen Ultimate Theater is Impressively Geeky
Creating immersive home theaters based on popular franchises like Star Trek offers disruptive innovation opportunities in the development of cutting-edge audiovisual equipment and…
CategoryArt & Design
Rapper-Designed Theatres
The Temporary Cinema Pavilion is Designed by OMA and Kanye West
The film industry can explore the opportunity of partnering with rappers and architects to create unique cinema experiences that attract audiences.
CategoryArt & Design
Vibrant Public Amphitheatres
The Red Stair Boasts a Backlight to Draw Eyes Even At Night
Adapting vibrant design concepts to modern architecture.
CategoryLifestyle
Flavorful Movie Theaters
Electric Cinema's Edible Cinema Uses Food to Enhance Films
Edible cinema presents an opportunity for cinemas to differentiate themselves and offer unique experiences that can attract a wider audience and increase attendance.
