Prompting subway goers in Copenhagen to actually take their headphones out (gasp), the Copenhagen Philharmonic Orchestra performed Edvard Grieg's 'Peer Gynt' in the middle of a subway en-route. In one of the "classiest" flashmob attacks ever, the Orchestra made the day of some of the astonished on-lookers.
As a promotional effort for the 2012-13 season for the Orchestra, Radio Klassisk, a radio station that features classical tunes, and the Copenhagen Philharmonic Orchestra teamed up to create some spectacular music. More than just a dance routine, the stunt featured highly accomplished musicians cramming themselves and their instruments into the crowded subway. The high-definition performance of their accomplishment shows the cheery morning subway-goers as they react to the beautiful music accompanying them on their morning commute.
What's Driving This Trend
- Classical Flashmobs
- The rise of surprising classical performances in unexpected places such as subway stations presents an opportunity for orchestras and music organizations to engage with new audiences and promote their upcoming seasons.
- Promotional Stunts
- Organizations can benefit from creating unique and unexpected promotional stunts to increase brand awareness and engage with their target market in new and innovative ways.
- Public Music Performances
- Public music performances are on the rise, providing both established and up-and-coming musicians with opportunities to showcase their talents and reach new audiences.
Who This Affects Most
- Classical Music
- Classical music organizations can take advantage of the trend of surprise performances to reach new audiences, boost ticket sales and promote their upcoming seasons.
- Marketing and Advertising
- Marketing and advertising professionals can learn from organizations successfully executing disruptive promotional stunts to create memorable and effective campaigns for their clients.
- Public Entertainment
- The trend of public music performances provides opportunities for musicians to showcase their talents to wider audiences, while also contributing to public entertainment and culture.
