From Sound-Producing Posters to Scent-Emitting Bus Stops

By: Laura McQuarrie - Mar 5, 2015
In a world where consumers are frequently fed advertising content through screens and speakers received with sight and sound, these multi-sensory experiences show brands getting creative with ways to tap into more of the senses. These dynamic experiences tend to be immersive, interactive and engaging, challenging consumers to be open to something refreshingly unexpected.

Standout multi-sensory marketing experiences include a Porsche pop-up styled like a record store, a Glade boutique that "sells feelings," fragrant perfume-inspired cocktails served at the Ritz-Carlton and an interactive bus shelter advertisement from McCain that emits the scent of a freshly baked potato. As well as onsetting instant cravings, marketing that involves multiple senses often triggers deeper connections that have to do with emotions and memory.