At Field Day, H&M is Engaging Fans with Music, Art and Interactivity

By: Laura McQuarrie - Jun 14, 2016
References: eventmagazine
For this year's Field Day festival in London, H&M is creating an immersive audio-visual experience that will fuse music, art and 3D photographs. The interactive piece called 'The Electric Jungle' is being created with experience agency The Flash Pack.

Street artist and beatboxer Harry Yeff, who is also known as 'Reeps One' created the distinctive patterns that will be displayed, and will also be enhancing the multi-sensory experience with a soundtrack of his own making.

The most intriguing part of the interactive installation is a 3D photo experience that makes it possible for festival-goers to pose for a photoshoot and share their photos to social media right from the 27-inch touchscreen stations at the event.