The Melbourne Melissa shoe store is a bubblegum pink wonderland, full of whimsical fixtures and eye-catching displays. Designers Juliet Moore and Ben Edwards were presented with the task of creating this Brazilian retailer’s first Australian flagship store.
Melissa Shoes emphasizes distinctive products that are functional yet stylish for its consumers. The shop is designed with a similar intention to bring shoppers into an amusing and serviceable sensory experience. The space has been filled with 300 plastic orbs, resembling clusters of bubbles rising in the water. A suction cup hook can also be attached onto the spheres to provide additional display space.
The minimal use of color allows the vibrant colored heels and sandals to pop against the white surface. However, the boutique is also outfitted with LED lights that can be programmed to emit psychedelic tints.
The dream-like atmosphere of the Melbourne Melissa shoe store is reflective of the brand’s quirky and playful products.
Stats for Bubble-Filled Boutiques
Trending: Older & Warm
Research: 6,576 clicks in 209 w
Interest: 2.9 minutes
Concept: Melbourne Melissa Shoe Store
Related: 65 examples / 50 photos
Segment: Females, 18-35
Comparison Set: 24 similar articles, including: billowing linen boutiques, 100 shopping experience enhancements, and angular geometry storefronts.
More Stats +/-
100 Shopping Experience Enhancements
Billowing Linen Boutiques
Angular Geometry Storefronts
Luxury Fast Food Interiors
Shoe-Branded Store Fronts