From Socially Conscious Marketing to Augmented Reality Retailers

By: Jana Pijak - Published: Jun 2, 2014
These interactive pop-up shops reject tradition and embrace modern marketing strategies. Socially conscious pop-up shops that donate to charity are gaining popularity along with augmented reality retailers that allow consumers to complete virtual transactions.

From House of Holland's fashion food truck concept to Nike's custom-lit pop-up shop project, these interactive retail concepts aim to leave a lasting impression on consumers. British designer Henry Holland sold his accessories and clothing items from a custom-branded ice cream truck while Nike allowed its fans to control its shop's lighting based on a dancer's dynamic movements.

In today's tech-obsessed age, retailers are relying on interactive and social media integrated marketing campaigns in order to grow a loyal consumer base. Whether promoting a start-up or an established brand, these inventive marketing concepts are becoming more and more prevalent for today's generation. Stats for 38 Interactive Pop-Up Shops Trending: Older & Popular
Research: 36,511 clicks in 103 w
Interest: 2.9 minutes
Concept: Interactive Pop-up Shops
Related: 256 examples / 197 photos
Segment: Neutral, 18-55
Comparison Set: 94 similar articles, including: branded experiential pop-up bars, fashion food trucks, and customizable ice cream.