The Ritz-Carlton Berlin Will Serve Perfume Themed Alcholic Drinks

By: Alyson Wyers - Jun 9, 2014
References: ritzcarlton & psfk
One surefire way to tell if a beverage has alcoholic content is by sniffing it, but the Ritz-Carlton Berlin is looking to change that by crafting perfume-inspired cocktails. Beginning June 12, Fragrances will add a multi-sensory mixology experience where the luxury hotel's guests can choose their drink by scent.

As smell and taste are biologically intertwined, this German experiment aims to redefine taste. Conceived by Arnd 'The Mixology Whisperer' Henning Heissen, the scented cocktails at the Ritz-Carlton Berlin will be presented in a perfume bottle. The alcoholic drink will not only smell like the perfume, but its recipe will also reflect the scent in the way it tastes. The visual menu at the bar's entrance adds a third sensory factor, giving the patrons a sense of what to expect.