Pernod Ricard's Cruise Ship Store Educates and Inspires Consumers

By: Laura McQuarrie - Aug 24, 2016
References: pernod-ricard & thespiritsbusiness
Pernod Ricard is now launching its first-ever interactive liquor shop retail space aboard the Cunard Queen Mary II cruise liner as a way to deliver more personalized and educational shopping experiences to consumers.

The store will feature a range of premium spirits from across the Pernod Ricard brand, including Royal Salute, Chivas and Martell. Walls in the retail space are divided up into "bays," each of which offers a different theme like Cocktail Time or Celebration that simplify the process of product selection.

Interactive elements come into play with interactive screens that deliver detailed information on products, promotions and competitions from each of the represented brands. Consumers will also be able to sample and learn more about the available products from Pernod Ricard with the in-store liquor tasting bar aboard the cruise liner.