With P&O Cruises, Tidal Rum Created the First Rum Distilled at Sea
Laura McQuarrie — January 6, 2023 — Lifestyle
References: thespiritsbusiness
Tidal Rum teamed up with British cruise line P&O Cruises to create the very first rum distilled at sea. This special spirit was made to capture the excitement and the sense of adventure that comes with being on the ocean.
The island-inspired rum blends regional flavors with marine botanicals from the British Isles and guests get the experience of watching the entire distilling process in action through ceiling-to-floor windows.
As part of this collaboration, Tidal Rum opened up a rum distillery on P&O’s new ship Arvia and, at present, this unique rum is only available at Anderson’s Bar onboard the ship as it sails the Caribbean. Additionally, guests get to partake in onboard rum experiences like tasting classes and blending classes so that their one-of-a-kind experience on the ship is even more unforgettable.
The island-inspired rum blends regional flavors with marine botanicals from the British Isles and guests get the experience of watching the entire distilling process in action through ceiling-to-floor windows.
As part of this collaboration, Tidal Rum opened up a rum distillery on P&O’s new ship Arvia and, at present, this unique rum is only available at Anderson’s Bar onboard the ship as it sails the Caribbean. Additionally, guests get to partake in onboard rum experiences like tasting classes and blending classes so that their one-of-a-kind experience on the ship is even more unforgettable.
Trend Themes
1. Marine-inspired Spirits - Opportunity to create unique spirits made with marine botanicals for the cruise industry.
2. At-sea Distillation - Opportunity to create on-board distilleries for cruise ships to offer exclusive drinks experiences.
3. Immersive Drink Experiences - Opportunity to offer guests unique drink experiences, like tasting and blending classes, on-board cruise ships.
Industry Implications
1. Cruise Industry - Opportunity for cruise lines to collaborate with distilleries to offer on-board drink experiences for guests.
2. Craft Distillery Industry - Opportunity for craft distilleries to create specialty spirits with unique regional and botanical blends for the cruise industry.
3. Tourism Industry - Opportunity for tourism companies to offer immersive drink experiences as part of their cruises and tours.
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