teamLab's Interactive Gallery Explores L’Occitane's Products

By: Laura McQuarrie - Aug 19, 2016
References: jp.loccitane & japantrends
teamLab has launched multiple digital art installations in Japan as of late that explore the culmination of art and technology, but its newest interactive gallery adds commerce to the mix. teamLab's newest permanent installation in the Shinjuku ward of Tokyo, Japan was created for French beauty brand L’Occitane. 'Digital Provence' is an immersive installation that features fields of flowers that explore some of the fragrant ingredients that are used in the brand's beauty products.

Inside the space, visitors are able to explore the multi-sensory Fragrance Wall, which accompanies images of flowers with aromatic scents. There's also the Flower Table, which brings some of the ingredients used in the products to life with projections under the surface of physical products.

The new installation in Japan is free to visit and supported by both the French and Provençal tourism industries.