Wal-Mart Online Adds Small Town Appeal to the Big Box Retailer

By: Omar Yusuf - Published: Oct 12, 2011 • References: google & gizmodo
While corporate megastores may have inched out smaller, charming branches, Wal-Mart Online will help the retailer return some of the small town appeal thanks to its newest initiative with Facebook.

A longtime criticism of Wal-Mart has been that each of the 3,500 nationwide locations looked identical. So in an attempt to regionalize and personalize their outlets, a network of Facebook pages -- one for each store -- will be launched within days. 'Wal-Mart Online' will allow customers to touch base with their local retailer by receiving exclusive deals, information about sales events and even contests. A map of the individual store will help customers navigate directly to the items on sale! Wal-Mart hopes that eventually, your pattern of 'liking' different products will help them tailor a personal shopping experience -- a potentially creepy notion, but it may end up being practical. Stats for Social Media Shopping Trending: Older & Mild
Research: 1,408 clicks in 240 w
Interest: 1.9 minutes
Concept: Wal-Mart Online
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: uplifting social billboards, social media kissing contests, and friend-stalking facilitations.