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Wal-Mart Online Adds Small Town Appeal to the Big Box Retailer

By: Omar Yusuf - Published: • References: google & gizmodo
While corporate megastores may have inched out smaller, charming branches, Wal-Mart Online will help the retailer return some of the small town appeal thanks to its newest initiative with Facebook.

A longtime criticism of Wal-Mart has been that each of the 3,500 nationwide locations looked identical. So in an attempt to regionalize and personalize their outlets, a network of Facebook pages -- one for each store -- will be launched within days. 'Wal-Mart Online' will allow customers to touch base with their local retailer by receiving exclusive deals, information about sales events and even contests. A map of the individual store will help customers navigate directly to the items on sale! Wal-Mart hopes that eventually, your pattern of 'liking' different products will help them tailor a personal shopping experience -- a potentially creepy notion, but it may end up being practical. Stats for Social Media Shopping Trending: Older & Mild
Traction: 1,340 clicks in 152 w
Interest: 2.1 minutes
Concept: Wal-Mart Online
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
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