Returning to exaggerated aristocratic and courtly fashions and themes
Implications - Consumers love to live in excess, and there's no icon more symbolic of this than the 18th century Queen of France Marie Antoinette. Designers are turning to this historical and cultural figure for inspiration, infusing clothing, accessories and fashion editorials with an aristocratic and courtly flair. Sky-high hair, over-the-top makeup, big and embellished gowns and extravagant jewelry lay the groundwork for this fashion directive, which gives indulgent fashionistas license to dress up and exaggerate their own looks.
Trend Themes
1. Exaggerated Aristocratic and Courtly Fashions - Designers are turning to historical and cultural figures for inspiration, infusing clothing, accessories and fashion editorials with an aristocratic and courtly flair.
2. Vintage-inspired Fashion - Highly glamorous, visually striking series that fuses art, architecture and high fashion to pay homage to classical art and fashion
3. Alternative Endings to Classic Stories - Brands are creating modern takes on classic literature that provide satisfying alternatives for contemporary audiences.
Industry Implications
1. Fashion - Exaggerated, vintage-inspired and alternative fashion looks and collections inspired by classic literature
2. Artificial Intelligence - Models who have passed away, such as James Dean, or literary characters such as Romeo and Juliet, are employed as spokespeople in AI-generated ads, paving the way for newer technology in the fashion industry
3. Advertising and Marketing - Brands are utilizing reimagined, famous literary characters that provide them with an instantly recognizable brand of entertainment
7 Featured, 59 Examples:
1,975,051 Total Clicks
Date Range:
Mar 12 — Jun 12
Trending:
Hot
Consumer Insight Topics:
