The 'Injury Auction' Aims to Demonstrate the Injustices in Insurance

By: leewashington - Published: Jun 16, 2012 • References: injuryauction
As a follow-up to the 'Should They Claim' injury game, Spencers Solicitors in the UK has launched a campaign that leverages social media and viral marketing to raise awareness of an unethical practice that currently exists within the legal industry.

The 'Injury auction' microsite draws attention to the practice of personal injury cases being regularly auctioned off to the highest bidder by insurance companies and features a game that involved disrupting an auction by throwing hammers and an eBay listing of an injured person with spinal injuries.

The site invites visitors to challenge their own insurance companies to determine if they are taking part in the practice with the aim of putting an end to it. Stats for Unusual Legal Campaigns Trending: Older & Chilly
Research: 653 clicks in 205 w
Interest: 2.2 minutes
Concept: Injury Auction
Related: 61 examples / 47 photos
Segment: Neutral, 18-55+
Comparison Set: 22 similar articles, including: bomb-seeking smartphone apps, hi-tech emergency kits, and porcelain pedestrian ads.