As a follow-up to the 'Should They Claim' injury game, Spencers Solicitors in the UK has launched a campaign that leverages social media and viral marketing to raise awareness of an unethical practice that currently exists within the legal industry.
The 'Injury auction' microsite draws attention to the practice of personal injury cases being regularly auctioned off to the highest bidder by insurance companies and features a game that involved disrupting an auction by throwing hammers and an eBay listing of an injured person with spinal injuries.
The site invites visitors to challenge their own insurance companies to determine if they are taking part in the practice with the aim of putting an end to it.
Unusual Legal Campaigns
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The 'Injury Auction' Aims to Demonstrate the Injustices in Insurance
Published: Jun 16, 2012 • References: injuryauction