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Hands-On Hello
Interactive invites and greeting cards enhance social exchanges
Implications - Consumers today are often so distracted that if something isn't engaging, it's often ignored. This applies to things like invitations and greeting cards -- the more interesting and interactive they are, the better. As such, many people are going all out when it comes to creating a unique wedding invitation or greeting. From word searches to scannable cards and those that are scented for effect, the number of interactive and engaging communication methods is increasing. And while this particular trend relates to consumer-to-consumer exchanges, a better understanding of the impact of interactivity is something from which all marketers can benefit.
| Score: 6.4 |
This Year and Warm
Top 5 Examples:
Date Range:54,964 Total Clicks Jul 11 - Jun 12 |
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Scandalous Scented InvitationsThe 2011 Vice Photo Show Invite Uses Scratch & Sniff SensualityWhy bother creating a boring event invitation that's unlikely to attract people when you could create a scandalous scented invitation like this 2011 Vice Photo Show invite?
This spectacular invitation… [More] |
Interactive Wedding InvitesCristina Moraleja's 'Lois + Cris' Invitation Ties the Knot on the SpotGetting married can be stressful especially if you want to stand out but graphic designer Cristina Moraleja found a way to invite your favorite guest while tying the knot again and again.
The project… [More] |
Designer Origami CardsPeople Will Bend Over Backwards for a Louis Vuitton InvitationThese Louis Vuitton Invitations are a show-stopper. The incredibly detailed invites are for the grand opening of the brand new Louis Vuitton store in Osaka, Japan. The cards were created by the... [More] | |||||||||
Musical QR Greeting CardsPlaylist Cards by Stupid Require a Smartphone to be ReadA paper greeting card can be profound if the person who's given it has inscribed a meaningful message, but for tech-savvy individuals of few words, Playlist Cards by Stupid are the notecards of the future.… [More] |
Word Search GreetingsThe Utility Card Offers Sentiments in a Playful MannerWhether it's someone's birthday or anniversary, make it special for that person with the Utility Card.
I love the idea of the Utility Card because it's got a playful nature that many greetings don't have.… [More] | ||||||||||
