Interactive invites and greeting cards enhance social exchanges
Implications - Consumers today are often so distracted that if something isn't engaging, it's often ignored. This applies to things like invitations and greeting cards -- the more interesting and interactive they are, the better. As such, many people are going all out when it comes to creating a unique wedding invitation or greeting. From word searches to scannable cards and those that are scented for effect, the number of interactive and engaging communication methods is increasing. And while this particular trend relates to consumer-to-consumer exchanges, a better understanding of the impact of interactivity is something from which all marketers can benefit.
Trend Themes
1. Multisensory Experience - The use of scents and other sensory cues to create a multisensory experience is becoming popular in invitations and greeting cards. Marketers can leverage this trend to engage customers and create a unique experience.
2. Interactive Content - Interactive elements such as word searches and QR codes are increasingly being used in invitations and greeting cards to create engaging content. This trend offers opportunities for marketers to create interactive experiences that capture customers' attention.
3. Innovative Design - Innovative and visually appealing card designs, such as those that use origami, are gaining popularity in invitations and greeting cards. Marketers can draw inspiration from these creative designs to create visually impactful and memorable marketing materials.
Industry Implications
1. Printing and Publishing - Companies in the printing and publishing industries can incorporate multisensory elements and interactive content in their products to add value and create a unique experience for customers.
2. Event Planning - Event planners can use innovative and visually appealing invitation designs to create excitement and anticipation for upcoming events.
3. Marketing and Advertising - Marketers can use the trend of multisensory experiences, interactive content, and innovative design to create unique and impactful marketing materials that capture customers' attention.
5 Featured, 40 Examples:
1,366,770 Total Clicks
Date Range:
Jul 11 — Jun 12
Trending:
Warm
Consumer Insight Topics:
