Category
Tech
Delegated Interfaces
Trend cluster
Category
Hands-On
Hello
Interactive invites and greeting cards enhance social exchanges.
4.8
Trend score
Trend
What is the Hands-On Hello trend?
Hands-On Hello: Consumers today are often so distracted that if something isn't engaging, it's often ignored. This applies to things like invitations and greeting cards -- the more interesting and interactive they are, the better. As such, many people are going all out when it comes to creating a unique wedding invitation or greeting. From word searches to scannable cards and those that are scented for effect, the number of interactive and engaging communication methods is increasing. And while this particular trend relates to consumer-to-consumer exchanges, a better understanding of the impact of interactivity is something from which all marketers can benefit.
Trend themes
Themes within the Hands-On Hello trend
Three behaviours holding the trend together01
Multisensory Experience
The use of scents and other sensory cues to create a multisensory experience is becoming popular in invitations and greeting cards. Marketers can leverage this trend to engage customers and create a unique experience.
02
Interactive Content
Interactive elements such as word searches and QR codes are increasingly being used in invitations and greeting cards to create engaging content. This trend offers opportunities for marketers to create interactive experiences that capture customers' attention.
03
Innovative Design
Innovative and visually appealing card designs, such as those that use origami, are gaining popularity in invitations and greeting cards. Marketers can draw inspiration from these creative designs to create visually impactful and memorable marketing materials.
Industry implications
What the Hands-On Hello trend means for industry
Where the trend changes the playbookFor
Printing and Publishing
Companies in the printing and publishing industries can incorporate multisensory elements and interactive content in their products to add value and create a unique experience for customers.
For
Event Planning
Event planners can use innovative and visually appealing invitation designs to create excitement and anticipation for upcoming events.
For
Marketing and Advertising
Marketers can use the trend of multisensory experiences, interactive content, and innovative design to create unique and impactful marketing materials that capture customers' attention.
Trend signals
Trend signals for Hands-On Hello
Trend score 4.8 out of 10, from popularity 69%, activity 68%, freshness 8%.
Popularity69%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Hands-On Hello trend
5 featured examples from Jul 22, 2011 to Jun 17, 2012CategoryNaughty
Scandalous Scented Invitations
The 2011 Vice Photo Show Invite Uses Scratch & Sniff Sensuality
Integrating scent technology and scratch-and-sniff materials in event invitations to create memorable experiences for guests.
CategoryLifestyle
Interactive Wedding Invites
Cristina Moraleja's 'Lois + Cris' Invitation Ties the Knot on the Spot
This industry has the opportunity to adapt to the changing needs and preferences of event organizers by expanding into the digital realm and incorporating interactive, customizabl…
CategoryFashion
Designer Origami Cards
People Will Bend Over Backwards for a Louis Vuitton Invitation
The event planning industry can benefit from the trend of luxury invitations by offering unique and extravagant options to clients who want to create a memorable experience for th…
CategoryTech
Musical QR Greeting Cards
Playlist Cards by Stupid Require a Smartphone to be Read
The stationery industry can leverage QR code integration to create interactive and technologically advanced greeting cards.
CategorySpecial
Word Search Greetings
The Utility Card Offers Sentiments in a Playful Manner
The Utility Card's playful and interactive nature suggests potential for disruption and innovation within the traditional greeting card industry, by integrating interactive elemen…
