Talented

The Nike+ Fuelstations

By: Josh Mears - Published: • References: creativity-online
The Nike+ FuelStations are the latest developments from the Nike+ brand that focuses on bringing brands into the interactive era. The designs are interactive shopping pods in which users can enjoy a fully integrated interactive experience that includes being able to record yourself. The Nike+ FuelStations are meant to drive up buzz around the new Nike+ brand, which positions itself as the future of the company.

Inside these futuristic pods the experience continues with iPads as catalogs, augmented reality integration and the latest advancements from the Xbox Kinect for motion sensitivity. The Nike+ FuelStations are situated in Boxpark mall, London, which is home to several pop-up shops. These FuelStations are sure to lead the future of shopping and put the Nike+ brand on the market. Stats for Pop-Up Shopping Pods Trending: Older & Buzzing
Traction: 51,494 clicks in 135 w
Interest: 2.3 minutes
Concept: Pop-Up Shopping Pods
Related: 74 examples / 57 photos
Segment: Neutral, 4-35
Comparison Set: 27 similar articles, including: 50 augmented reality marketing ideas, 44 interactive advertising campaigns, and space suit-inspired sneakers.