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Camouflaged Couture
Concealing fashions and themes give consumers a playful disguise
Implications - In a time when consumers want to stand out, not fit in, an interesting direction is taking place in fashion media. Fashion editors and photographers are creating editorials centered on concealment and camouflage. In these spreads, the couture becomes part of the background, which hides the model and the clothes they don. By disguising the fashion and the subjects, these offbeat editorials offer a play on our obsession with conspicuousness by showcasing exactly the opposite.
| Score: 6.4 |
This Year and Warm
Top 6 Examples:
Date Range:39,141 Total Clicks Jan 12 - Jun 12 |
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Featured Examples | |||||||||||
Extreme Floral EditorialsThe Nikicio 'Run into the Flowers' Collection is Blooming with BouquetsThe Nikicio ‘Run into the Flowers’ collection bursts with bold floral patterns and soft palettes of color. Indonesian designer Nina Karina Nikicio has created this set of brightly floral... [More] |
Flowery Pastel-Hued AdsA Spring-Infused Harrods Magazine March 2012 ShootLondon-based model Riley Hillyer stars in a chic springtime shoot for the Harrods Magazine March 2012 issue that features cartoon-like giant floral props and a delightful pastel-hued patterned... [More] |
Hidden Model PhotosCamouflage Body by Cecil Parades Creates Illusion Life in WallsMake-up, body paint and wallpaper are finally together in harmony in this series entitle Camouflage Body by Cecil Parades. The collection features models who are standing in front of vintage-wallpapered… [More] | |||||||||
Image Blended LookbooksThe Bodylovers Fall/Winter 2012 Campaign Features Dream-Like ImageryThe Bodylovers Fall/Winter 2012 lookbook features edgy knitwear and sheer styles. Model Mattia Cappai poses in fashion-forward shots in a bold portrait series captured by the lense of photographer Marta… [More] |
Camouflaged Couture CapturesThe Masha Reva 'Merging' Collection is Flamboyantly ConcealedThe Masha Reva ‘Merging’ collection is breathtaking and beautifully camouflaged. The collection captures the relationship between the natural and artifice. In a world of over-information,... [More] |
Chic Camouflaged CoutureThe Chanel Fall 2012 Earth-Disguised Designs are EtherealThe Chanel Fall 2012 runway looks are filled with colors found in nature. Drawing upon earth tones, water shades and natural metals, Chanel’s autumn looks feature grassy textures, natural glam... [More] | |||||||||
