Category
Art & Design
Hydration Merch
Trend cluster
Category
Underwater
Persuasion
Under-the-sea innovations create captivating fantastical experiences.
5.2
Trend score
Trend
What is the Underwater Persuasion trend?
Underwater Persuasion: The ocean has been a major inspiration in art and design, and now it is affecting everything from architecture to the hospitality industry. Underwater hotels are becoming hip new destinations for luxury and adventure-seeking vacationers, and some museums are even taking their galleries below sea level. Literally submerging the customer in the brand experience, these underwater innovations are whimsical and eccentric, giving brands a new way to entice and draw in customers.
Trend themes
Themes within the Underwater Persuasion trend
Three behaviours holding the trend together01
Underwater Tourism
The hotel and leisure industry is heavily influenced by underwater tourism trends and could benefit from building underwater hotels and leisure parks to meet growing demand.
02
Interactive Aquatic Web-chitecture
Architecture and real estate industry could benefit from interactive aquatic web-chitecture concepts that integrate with the natural environment while providing immersive and interactive experiences.
03
Submarine Design
Designers and manufacturers could look to develop submersible and stylish lounges for unique experiences within the tourism industry.
Industry implications
What the Underwater Persuasion trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry can leverage trends in underwater tourism and develop more underwater hotels and leisure parks while catering to adventurous and luxury travel experiences.
For
Architecture
Architects and real estate developers can explore innovative aquatic web-chitecture designs that promote sustainable living and interactive experiences that benefit frrom the natural environment.
For
Design
Designers and manufacturers can focus on developing submersible and flashy lounges to attract travellers on specialist tours or leisure activities.
Trend signals
Trend signals for Underwater Persuasion
Trend score 5.2 out of 10, from popularity 77%, activity 70%, freshness 8%.
Popularity77%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Underwater Persuasion trend
8 featured examples from Aug 20, 2011 to May 24, 2012CategoryArt & Design
Modern Merperson Museums (UPDATE)
'The Vandenberg' Chronicles Life Under the Sea
Fine art photographers can leverage the trend of surrealist underwater photography to create captivating and thought-provoking images that resonate with viewers.
CategoryUnique
Submerged Hotels
The Water Discus Underwater Hotel Allows You to Vacation in the Sea
The hospitality industry has an opportunity to embrace disruptive innovations in design and technology to create new and captivating hotel experiences for guests.
CategoryArt & Design
Underwater Webchitecture
Aquaria Floating Pavilion Behaves Like Coral Amidst the Swell of the Sea
Opportunity for architects to create innovative structures that integrate with the natural underwater world, such as underwater hotels and restaurants.
CategoryWorld
Underground Theme Parks
The Intercontinental Shimao Shanghai Wonderland is Futuristic
Opportunities for the hospitality industry to create innovative and exclusive underground hotel experiences, attracting adventurous travelers.
CategoryWorld
Deep Sea Vacation Dwellings
The Water Discus Hotel Lets Patrons Literally Sleep with the Fishes
The construction of underwater luxury hotels like the Water Discus Hotel in Dubai introduces a disruptive innovation in the hospitality industry.
CategoryMarketing
Submerged Workspace Vacations
The Terra Travel Ad Campaign Gets You to 'Catch Your Breath'
Opportunity for travel companies to offer unique and immersive vacation experiences that go beyond typical getaways.
CategoryUnique
Submerged Park Rides
The Vanish Roller Coaster in Japan's Cosmoworld Takes You Underwater
Disruptive innovation opportunity: Collaborate with ride manufacturers to develop unique and technologically advanced rides that offer thrilling and immersive experiences to attra…
CategoryArt & Design
Submersible Submarine Lounges
The Guinness Dead Sea Bar Roams the Underwater World
Hotels, resorts, and experiential venues can capitalize on the trend of submersible submarine lounges to offer unique and unforgettable experiences for their guests.
