With a strong floral and car motif, the Uterque Spring 2012 ad campaign seems to promote a luxurious road trip more than its fashion and accessories. However, the pile of shoes and purses featured in the shoot effectively places the emphasis back on the Uterque pieces.
The Uterque Spring 2012 ad campaign was shot by United Kingdom-based photographer David Dunan. It appears that he has a fixation with romantic auto photo shoots, since he captured a similar one for Vogue Italia. Starring models Elettra Wiedemann, Marique Schimmel and Corinna Ingenleuf, the campaign was produced by Magna Production.
Richly saturated, the Uterque Spring 2012 ad campaign is filled with bright colors from the full blooms to the silk scarves and red lips.
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Concept: Uterque Spring 2012 Ad Campaign
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Segment: Females, 18-55
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