The Bodylovers Fall/Winter 2012 Campaign Features Dream-Like Imagery

By: Jana Pijak - Published: Feb 2, 2012 • References: mag.weareselecters & thefashionisto
The Bodylovers Fall/Winter 2012 lookbook features edgy knitwear and sheer styles. Model Mattia Cappai poses in fashion-forward shots in a bold portrait series captured by the lense of photographer Marta Capriotti.

Outfitted by stylist Elga Jazz, Mattia is a vision in intriguing shapes and modernized silhouettes that are showcased in a palate of earth-toned neutrals. Wearing an assortment of graphic tees, knits and cool cuts, the model is edgy, cool and carefree in youth-infused styles that dare to be different.

Standing apart from the crowd, this bold advertorial spread features blended imagery, kaleidoscopic double exposures, mirrored reflections as well as silhouetted cut-outs. These bold image techniques add mystery and intrigue to the style savvy Bodylovers Fall/Winter 2012 ad campaign that tests human perceptions while pushing fashion boundaries. Stats for Image Blended Lookbooks Trending: Older & Mild
Research: 7,337 clicks in 225 w
Interest: 4 minutes
Concept: Bodylovers Fall/Winter 2012
Related: 117 examples / 90 photos
Segment: Males, 18-55
Comparison Set: 43 similar articles, including: suited skater lookbooks, gagafied menswear editorials, and oversized menswear looks.