Dark and icy, it is surprising to note that the Nicola Haffmans LA Confidential editorial features some stunning spring designs. It is as though Los Angeles-based photography duo Stevie Verroca and Mada Refujio could not let go of the winter season just yet. Appearing in the magazine's April-May 2012 issue, it brings a chic chill into the air.
Shot against the modern architecture of the Walt Disney Concert Hall in California, the Nicola Haffmans LA Confidential editorial was styled by Becky Malinsky. She clad the Dutch beauty in cool blues and metallics from the likes of Louis Vuitton, Proenza Schouler and Chanel. Haffmans' straight hair and purplish makeup was done by Terry Millet and Kathy Jeung.
What's Driving This Trend
- Dark-winter Fashion
- Opportunities to create a niche market in the fashion industry by designing winter fashion that can be worn all year round.
- Icy-editorials
- Disruptive opportunity to create themed editorial content that is emotionally provocative and stunning for businesses looking to build a strong brand presence.
- La-photography
- The potential to create a Los Angeles-based photography company that specializes in photographing the city's modern architecture and urban landscape.
Who This Affects Most
- Fashion
- Brands can experiment with new designs for versatile seasonal wear to cater for a wider customer base.
- Media and Advertising
- Brands can leverage themed editorial content to connect with customers on a deeper emotional level and build brand loyalty.
- Photography
- Businesses can create new photography companies specializing in capturing the unique architectural features of a particular city.
