AUTOmatic

Driverless technologies enhance the driving experience
Implications - Driverless technology is on the rise, with automated systems such as park assistance and lane-keeping mechanisms enhancing the driving process and experience for drivers. In terms of benefits to society and consumers as a whole, these innovations are believed to reduce congestion, prevent accidents and decrease pollution. Although these claims have yet to be verified in real-world trials, a market for driverless cars and technology is steadily growing. More people are warming up to the concept since these technologies improve the entire experience of driving, freeing up their hands to do activities like chat on the phone, check status updates, enjoy their coffee and more.
SCORE: 3.9
Mild Top 6 Examples: 30,305 Total Clicks Oct 11 - Jun 12
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DEMOGRAPHICS
Collision-Preventing Steering Wheels - The 'Inumflis' System Pulses When Danger Approaches
SCORE: 7.1
V. Hot 9,186 Clicks Pub: Apr 5, 12
Collision-Preventing Steering Wheels
The 'Inumflis' System Pulses When Danger Approaches
Increasing automobile safety systems still leave room for road accidents and, instead of bracing cars for inevitable impact, the ‘Inumflis’ system aims to give drivers ample warning when... [More]
Tight Parking Spot Ads - The Volkswagen Park Assist Campaign Imagines Scary Car Situations
SCORE: 5
Warm 5,037 Clicks Pub: Apr 23, 12
Tight Parking Spot Ads
The Volkswagen Park Assist Campaign Imagines Scary Car Situations
The idea of parallel parking can be scary enough without thinking about the possibility of such slim pickings as imagined by the Volkswagen Park Assist campaign. Squeezing in between a gang of... [More]
Autonomous Automotives - Sleep in the Back Seat While the Google Autonomous Car Takes the Wheel
SCORE: 2.5
Mild 13,220 Clicks Pub: Oct 21, 11
Autonomous Automotives
Sleep in the Back Seat While the Google Autonomous Car Takes the Wheel
Though the software developer has managed to keep the project (mostly) under wraps, the Google Autonomous Car is bolting down main streets, mountain paths, crowded highways and even picking up passengers… [More]
Interactive Parking Ads - Volkswagen Park Assist II Promoted in Engaging iAd
SCORE: 3.2
Mild 1,886 Clicks Pub: Jan 21, 12
Interactive Parking Ads
Volkswagen Park Assist II Promoted in Engaging iAd
For some, the act of parking can be daunting, especially when you have a very tight space to work with. Volkswagen has you covered, however, with the new Volkswagen Park Assist II, an innovative guided… [More]
Superbly Intuitive Safety Systems - The 2013 Subaru Outback With EyeSight Helps to Avoid Collisions
SCORE: 2.7
Untested 489 Clicks Pub: Jun 30, 12
Superbly Intuitive Safety Systems
The 2013 Subaru Outback With EyeSight Helps to Avoid Collisions
Keeping an eye out for obstacles while on the road will be a little easier thanks to the Subaru Outback with EyeSight. This safety system uses cameras affixed to the vehicle’s windshield to... [More]
Driverless Rush Hour Devices - The Ford Traffic Jam Assist Makes Congestion Easier to Deal With
SCORE: 2.6
Untested 487 Clicks Pub: Jun 28, 12
Driverless Rush Hour Devices
The Ford Traffic Jam Assist Makes Congestion Easier to Deal With
A number of automakers are turning to driverless technology, such as parking assistance and lane control, to maximize the driving experience, and now Ford is working on a new device, called the Ford... [More]
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