Subaru Forester 2009 Ads Now in Print

By: Ayman - Published: • References: pjddb & arabaquarius.blogspot
Last month, brought you Subaru's Sexy Sumo Carwash Video, and this week we are following up with the print campaign.

The idea is quite fresh: Let's get a couple of huge Japanese sumo wrestlers to pose seductively next to the new Subaru Forester 2009. That will show everyone that “Japanese SUVs just got a little sexier!” Right?

Well, creative director Andrew Simon at DDB, Toronto seems to think so. And the result is not sexy, but a totally hilarious print ad campaign that is sure to bring a smile to your face. I particularly like the analogy between Japanese SUVs and sumo wrestlers. The sumo wrestlers get all sexy at the car wash, gas station, and at a barn.

The June 2008 ads were created with art director Paul Riss and copywriter Matt Antonello. Stats for Sexy Sumo Wrestlers (UPDATE) Trending: Older & Average
Traction: 10,288 clicks in 353 w
Interest: 4 minutes
Concept: Sexy Sumo Wrestlers (UPDATE)
Related: 39 examples / 30 photos
Segment: Males, 18-35
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