Sexy Sumo Wrestlers (UPDATE) Edit
Subaru Forester 2009 Ads Now in Print

Last month, TrendHunter.com brought you Subaru’s Sexy Sumo Carwash Video, and this week we are following up with the print campaign.

The idea is quite fresh: Let’s get a couple of huge Japanese sumo wrestlers to pose seductively next to the new Subaru Forester 2009. That will show everyone that “Japanese SUVs just got a little sexier!” Right?

Well, creative director Andrew Simon at DDB, Toronto seems to think so. And the result is not sexy, but a totally hilarious print ad campaign that is sure to bring a smile to your face. I particularly like the analogy between Japanese SUVs and sumo wrestlers. The sumo wrestlers get all sexy at the car wash, gas station, and at a barn.

The June 2008 ads were created with art director Paul Riss and copywriter Matt Antonello.

Sumo Car Wash - Subaru Forester TV Spot (VIDEO)

What do you get when you combine a group of nearly naked sumo wrestlers and a catchy disco beat with dramatic slow-motion video footage? One of Subaru’s most hilarious TV spots to date! Just imagine Zoolander… [More]