Subaru Forester 2009 Ads Now in Print
Last month, TrendHunter.com brought you Subaru's Sexy Sumo Carwash Video, and this week we are following up with the print campaign.
The idea is quite fresh: Let's get a couple of huge Japanese sumo wrestlers to pose seductively next to the new Subaru Forester 2009. That will show everyone that “Japanese SUVs just got a little sexier!†Right?
Well, creative director Andrew Simon at DDB, Toronto seems to think so. And the result is not sexy, but a totally hilarious print ad campaign that is sure to bring a smile to your face. I particularly like the analogy between Japanese SUVs and sumo wrestlers. The sumo wrestlers get all sexy at the car wash, gas station, and at a barn.
The June 2008 ads were created with art director Paul Riss and copywriter Matt Antonello.
The idea is quite fresh: Let's get a couple of huge Japanese sumo wrestlers to pose seductively next to the new Subaru Forester 2009. That will show everyone that “Japanese SUVs just got a little sexier!†Right?
Well, creative director Andrew Simon at DDB, Toronto seems to think so. And the result is not sexy, but a totally hilarious print ad campaign that is sure to bring a smile to your face. I particularly like the analogy between Japanese SUVs and sumo wrestlers. The sumo wrestlers get all sexy at the car wash, gas station, and at a barn.
The June 2008 ads were created with art director Paul Riss and copywriter Matt Antonello.
