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The JCDecaux Road Safety Campaign Features a War Zone Tank

By: Leslie Chen - Published: Jan 16, 2012 • References: ytbwa.co.il and adsoftheworld
Driving with care should always be on your mind while in the car, and the JCDecaux Road Safety ad illustrates this idea perfectly. The ad resembles a regular car from afar but is actually much tougher when you take a closer look.

Executed by advertising agency Yehoshua/TBWA in Tel Aviv, Israel, the JCDecaux Road Safety ad combines a car key and a war tank in one transformative image. The accompanying text, "The road is not a war zone. Slow down" captures the meaning of the advertisement in an effective and concise way. Drivers who sometimes develop an anger towards others on the road may recognize themselves in the JCDecaux Road Safety ad and change for the better.

Check out the JCDecaux Road Safety ad to get a better sense of what driving safely means.