The MINI Vending Machine was a recently unveiled interactive billboard that gave Torontonians the chance to "buy" their own MINI out of a massive vending machine. Users simply has to text in the MINI they wanted and the car would drop from the machine.
Of course, no cars actually fell from the MINI Vending Machine, but personalized messages were sent back to users giving them inside info about the MINI they had just "purchased." Check out the video to see the MINI Vending Machine in action. This is interactive advertising done right.
Stats for Projected Auto Dispensers
Trending: Older & Chilly
Research: 1,337 clicks in 284 w
Interest: > 3 minutes
Concept: MINI Vending Machine
Related: 36 examples / 28 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: breaking glass in case of adventure, fake movie trailers, and crowdsourced car wraps.
Fake Movie Trailers
Breaking Glass in Case of Adventure
Crowdsourced Car Wraps
Crop Circle Car Campaigns