Superstar

The Mini Vending Machine Serves Up the Latest 2011 MINIs

By: Michael Hines - Published: • References: mini & autoblog
The MINI Vending Machine was a recently unveiled interactive billboard that gave Torontonians the chance to "buy" their own MINI out of a massive vending machine. Users simply has to text in the MINI they wanted and the car would drop from the machine.

Of course, no cars actually fell from the MINI Vending Machine, but personalized messages were sent back to users giving them inside info about the MINI they had just "purchased." Check out the video to see the MINI Vending Machine in action. This is interactive advertising done right. Stats for Projected Auto Dispensers Trending: Older & Chilly
Traction: 1,311 clicks in 210 w
Interest: > 3 minutes
Concept: MINI Vending Machine
Related: 36 examples / 28 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: breaking glass in case of adventure, fake movie trailers, and crowdsourced car wraps.