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Volkswagen Park Assist II Promoted in Engaging iAd

By: Katherine Vong - Published: • References: volkswagen & digitalbuzzblog
For some, the act of parking can be daunting, especially when you have a very tight space to work with. Volkswagen has you covered, however, with the new Volkswagen Park Assist II, an innovative guided parking system that was recently featured in an interactive iAd.

The Volkswagen Park Assist II, which was created for the Volkswagen Tiguan, was featured in an iAd that ran in the iPad version of Auto Esporte magazine. Developed by AlmapBBDO, the iAd is interactive, encouraging the reader to place his fingers on the two markers on the iPad screen. Doing so triggers the Volkswagen Tiguan in the ad to park itself between your fingers, demonstrating how the Volkswagen Park Assist II works -- even off road. Stats for Interactive Parking Ads Trending: Older & Mild
Traction: 1,983 clicks in 152 w
Interest: 2.4 minutes
Concept: Volkswagen Park Assist Ii
Related: 60 examples / 46 photos
Segment: Neutral, 18-55+
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