The Fiat 500 Twinair Campaign is Fun Only in the Car

By: Meghan Young - Published: Feb 18, 2012 • References: leoburnett & ibelieveinadv
The Fiat 500 Twinair campaign shows that nothing can compare to driving in one of these cars. It depicts five different people who would normally enjoy their chosen lot in life, but instead of being happy, they moodily fulfill their duties as they wait anxiously to get back into their cars.

Conceived and executed by Leo Burnett, an ad agency based in Iberia, Spain, the Fiat 500 Twinair campaign centers around a world champion soccer player, superhero, serial killer, prince charming and an alien. As soon as they leave their car to punch into their jobs, their smiles turn into dark frowns. Illustrators Freeuno and B-ita took a minimalist and comical approach to their drawings.

The Fiat 500 Twinair campaign was creative directed by Fernando Martín. Stats for Moody Automobile Ads Trending: Older & Chilly
Research: 1,337 clicks in 223 w
Interest: 2.4 minutes
Concept: Fiat 500 Twinair Campaign
Related: 43 examples / 33 photos
Segment: Males, 18-55
Comparison Set: 16 similar articles, including: cross-eyed animal ads, passport stamp ads, and propaganda poster drinking ads.