With its gruesome appeal and haunting message, this app will not go unnoticed. What I find particularly interesting is the comprehensiveness of the project. Driving can have very life-impacting effects and sometimes a reminder of that is necessary.
Implications - Consumers are eager for technological solutions that can help them live better lives. This app is a perfect reminder of how fragile life can be and makes users see the world around them in a new way. Companies should take this into consideration when creating future marketing initiatives.