Mini Cabrio Augmented Reality Campaign

By: Elsa Blaine - Published: Feb 15, 2009 • References: cherryflava
This cool high-tech interactive ad campaign for Mini Cabrio cars is a cool innovation in marketing. The campaign begins as a print ad with instructional symbols that act as video registry marks. The user visits the appropriate web site and holds the image up to their web camera.

Through a miracle of computer software and hardware a Mini Cabrio appears on the projected print ad. As the page is moved around the cars moves as well, allowing for a virtual 3-D view of the cute little convertible.

It's easier to understand if you watch the video clip here which shows the making of the campaign and how it works. Stats for Interactive Webcam Ads Trending: Older & Warm
Research: 10,054 clicks in 379 w
Interest: > 3 minutes
Concept: Interactive Webcam Ads
Related: 35 examples / 27 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: interactive youtube videos, interactive medicine ads, and interactive chocolate ads.