Star

From Sweet-Issuing Billboards to Bare Barcode Campaigns

By: Vivian Lau - Published: Jul 11, 2012
When you are waiting for the bus, there is little else to do other than fiddle with your cell or survey your environment, which is why interactive bus stop ads are so effective.

An interactive ad is often preferable over a static one, simply because interaction is so natural between humans. In being able to press a button, receive a gift, access social media or watch a little bit of animation will heighten a passerby’s experience and pique further interest. The concept of an active ad runs along the lines of a corporate publicity stunt. By engaging consumers, a brand fosters much more than a traditional consumer and brand relationship.

With the advances in technology (like touchscreen) available on a wide scale today, interactive bus stop ads are the cool new kids on the block.