The healthcare innovations are indicative of a lucrative industry that is progressing at a very rapid rate. One interesting concept is clothing or textiles that have medicine embedded within its fibers and provide a time-release for giving the drugs. The drug-riddled rug is another product that I find particularly interesting.
Implications - The eco-movement has made consumers more mindful of their own physical well-being. These consumers are willing to try new and innovate ways to stay healthy, and companies should take this mindset into account when creating products and services to this growing demographic.