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There's always a shortage of the red stuff in hospitals, and Red Cross Bloodrive Flash Drives may prove to be effective intravenous incentives for potential student blood donors. People who undergo the unpleasant process of giving vital fluid rarely see the rewards first hand, but designer Rob Williams suggests a plasma-themed present that may keep contributors coming back to offer more.

With packaging made to resemble an IV bag full of lifeblood, free 2GB USB sticks become health promoting handouts and donor gifts. The design of the Red Cross Bloodrive Flash Drives branding is exceptionally authentic -- I'd be intrigued to see the public awareness they may attract.