The lamp shades are attached to a bent stand by a rotating, magnetic joints.
The series was presented at DMY Allstars in Berlin earlier this month.
Implications - In today's society, many consumers choose to invest in a product based on the degree to which it reflects modernity. Businesses that infuse their products with contemporary qualities will likely generate large profits. Consumers will experience a sense of superiority and sophistication, two qualities in which they will willingly invest their time and money.