Ad agency Memac Ogilvy of Dubai is responsible for this glorious series of interactive advertisements for Glaxo Smith Kline’s Panadol brand pain reliever. The three clever little scenarios include a cacophony of racket going on inside three different people’s heads. The scenes include construction jackhammers pounding in one, all kinds of things burning in another and raucous sounds of what appears to be a party in the third. By dropping and dragging the little white pill, a remedy appears in the form of a bus, a fire engine and a police car. I’ll leave it up to you to figure out which responds to which.

Terrifically inventive and a creative way of utilizing the ever increasing interactive element, the global internet world (advertising, in particular) continues to reinvent itself and capture audiences.