Hospitals already freak me out, but to be presented with the saw blade scalpel from these Toronto East General Hospital ads is enough to make me even queasier.
Designed by Carlson Marketing to seize attention, these print advertisements turn surgical tools into building tools, making a thermometer into a level. Appealing for donations so that the institution can afford to build a new patient care center, the Toronto East General Hospital ads sure have a penetrating approach.
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