Hospitals already freak me out, but to be presented with the saw blade scalpel from these Toronto East General Hospital ads is enough to make me even queasier.
Designed by Carlson Marketing to seize attention, these print advertisements turn surgical tools into building tools, making a thermometer into a level. Appealing for donations so that the institution can afford to build a new patient care center, the Toronto East General Hospital ads sure have a penetrating approach.
Stats for Scary Surgical Utensils
Trending: Older & Chilly
Research: 5,136 clicks in 275 w
Interest: 4 minutes
Concept: Toronto East General Hospital Ads
Related: 66 examples / 51 photos
Segment: Males, 35-55
Comparison Set: 24 similar articles, including: candy operations, hedonistic head wraps, and non-surgical nose jobs.
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