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ChappsMalina Cases Guide You Through a Medicinal Crisis

By: Katherine Vong - Published: Apr 19, 2010 • References: chappsmalina and thedieline
The ChappsMalina cases are a new approach to the design of medicinal packaging. Often when pain strikes, your rationality is skewed by your panic and immediate instinct to suppress your discomfort. Therefore, you grab any medicine you can find regardless of what the medication is actually designed to do.

Consisting of six minimalistic packaging designs, the ChappsMalina cases were created for Help Remedies and provide an empathetic solution to the panic experienced when one is in pain. The cases help guide those shopping for medicine by clearly articulating what the medicine is used for, and through compassionate labeling such as “help, I have a headache.”