The latest TomTom GPS ad campaign features iconic English actor John Cleese in a comedic and angst-filled role as an impatient driver.
Cleese, best known for his work with sketch comedy troupe Monty Python, plays a man stuck in traffic with his 20-something daughter. The TomTom GPS ad campaign, designed by Amsterdam's Pool Worldwide, runs with the tag line "I Want to Break Free" and highlights drivers trapped in the unpleasant and unceremonious snares of daily traffic jams.
The TomTom GPS ad then shows Cleese in a range of different outfits (businessman, construction worker, average Joe) singing the celebratory and declarative tune 'I Want to Break Free.'
The ad is a must-watch for any true fan of the Monty Python sketch troupe and anyone who likes seeing John Cleese behave like an anti-social curmudgeon.
Stats for Agressive GPS Commercials
Trending: Older & Chilly
Research: 410 clicks in 259 w
Interest: 2.3 minutes
Concept: TomTom GPS
Related: 59 examples / 45 photos
Segment: Neutral, 18-55
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