John Cleese Stars in a Angsty and Funny New Ad Campaign for TomTom GPS
Jordan Sowunmi — June 7, 2011 — Autos
The latest TomTom GPS ad campaign features iconic English actor John Cleese in a comedic and angst-filled role as an impatient driver.
Cleese, best known for his work with sketch comedy troupe Monty Python, plays a man stuck in traffic with his 20-something daughter. The TomTom GPS ad campaign, designed by Amsterdam's Pool Worldwide, runs with the tag line "I Want to Break Free" and highlights drivers trapped in the unpleasant and unceremonious snares of daily traffic jams.
The TomTom GPS ad then shows Cleese in a range of different outfits (businessman, construction worker, average Joe) singing the celebratory and declarative tune 'I Want to Break Free.'
The ad is a must-watch for any true fan of the Monty Python sketch troupe and anyone who likes seeing John Cleese behave like an anti-social curmudgeon.
Cleese, best known for his work with sketch comedy troupe Monty Python, plays a man stuck in traffic with his 20-something daughter. The TomTom GPS ad campaign, designed by Amsterdam's Pool Worldwide, runs with the tag line "I Want to Break Free" and highlights drivers trapped in the unpleasant and unceremonious snares of daily traffic jams.
The TomTom GPS ad then shows Cleese in a range of different outfits (businessman, construction worker, average Joe) singing the celebratory and declarative tune 'I Want to Break Free.'
The ad is a must-watch for any true fan of the Monty Python sketch troupe and anyone who likes seeing John Cleese behave like an anti-social curmudgeon.
Trend Themes
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Industry Implications
1. Advertising - Disruptive innovation opportunity: Incorporating comedy and entertainment into ad campaigns to capture consumer attention and create brand affinity.
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3. Entertainment - Disruptive innovation opportunity: Leveraging celebrity endorsements to promote products and services in a way that resonates with target audiences and generates increased interest.
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