Trend cluster
Category

Developmental
Enterprise

Businesses finding new approaches to helping at-risk youth.

Personal Development DinersDigital Literacy AgenciesCrime-Preventing Bistro ProgramsStreet Youth EnterprisesYouth-Led Coffee Shops

Trend

What is the Developmental Enterprise trend?

Developmental Enterprise: The number of youth-run businesses is on the rise as more youth programs launch special businesses that contribute to the development of at-risk youth. According to Mentoring.org, a whopping 18 million young people, which is almost 50 percent of the population of youth consumers between 10 and 18 years old, live in situations that put them at risk of not living up to their potential. And while getting at-risk youth involved in an activity that interests them is important, giving them the right tools to manage a project or enterprise contributes to their individual growth and learning. These innovative approaches to business-building guide and support youth, helping them to develop by taking on positions that require them to act responsibly, make decisions and function as part of teams.

Trend themes

Themes within the Developmental Enterprise trend

Three behaviours holding the trend together
01

Youth entrepreneurship programs

Programs that encourage and support youth entrepreneurship are on the rise as they give at-risk youth the right tools necessary to manage a project, and enterprise.

02

Skills and training programs for youth

Innovative programs that provide marketable skills and training to at-risk and street-involved youth are gaining traction.

03

Altruistic apprenticeships

More social initiative programs like Capital Conflict Management are being established to provide at-risk youth with a trained skill set and credible, marketable body of knowledge.

Industry implications

What the Developmental Enterprise trend means for industry

Where the trend changes the playbook
For

Hospitality and Food Service

Social enterprises backed by the hospitality and food service industry are providing career opportunities and a supportive environment to at-risk, formerly-incarcerated, and foster care young people.

For

Courier and Delivery Services

For-profit courier businesses with a strong social mission such as TurnAround Couriers in Toronto are gaining traction as a positive and innovative force for change.

For

Digital Content and Creative Services

Innovative digital literacy and employment programs like the New Found Network are connecting budding talent with social purpose organizations at a cost-effective rate.

Trend signals

Trend signals for Developmental Enterprise

Trend score 2.4 out of 10, from popularity 42%, activity 21%, freshness 8%.

Popularity42%
Activity21%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America

Evidence

Examples of the Developmental Enterprise trend

7 featured examples from Feb 8 to Jul 9, 2012
Personal Development Diners
CategorySocial Good

Personal Development Diners

Ground Level Cafe Offers Training to At-Risk Youth in Toronto

Creating socially responsible cafes that provide opportunities for at-risk youth.

Digital Literacy Agencies
CategorySocial Good

Digital Literacy Agencies

New Found Network Employs Youth to Create Nonprofit Campaigns

Disruptive innovation opportunity: Integrate youth teams into digital content production agencies, creating a diverse workforce and fostering innovation and creativity.

Crime-Preventing Bistro Programs
CategorySocial Good

Crime-Preventing Bistro Programs

San Francisco's Old Skool Cafe Employs At-Risk Youth

Incorporating youth-run fine dining supper clubs and mentorship programs to empower and provide employment opportunities for at-risk youth.

Street Youth Enterprises
CategorySocial Good

Street Youth Enterprises

SYJA Helps Vancouver's Young Homeless People Find Jobs

Nonprofit organizations can partner with SYJA to provide resources and support for homeless youth in gaining employment skills.

Youth-Led Coffee Shops
CategorySocial Good

Youth-Led Coffee Shops

Studio 89, a Social Enterprise Cafe in Mississauga by YTGA

The coffee industry can explore disruptive innovation opportunities by embracing and supporting youth-led coffee shops, offering a fresh and innovative approach to attract younger…

Opportunity-Spurring Delivery Services
CategorySocial Good

Opportunity-Spurring Delivery Services

TurnAround Couriers Hires At-Risk Youth in Toronto

Employing at-risk youth in courier and delivery services can create a competitive advantage that differentiates businesses from traditional courier services while also contributin…

Altruistic Apprenticeships
CategorySocial Good

Altruistic Apprenticeships

Capital Conflict Management is an Anti-Violence Initiative in the UK

The youth development sector can offer training programs and resources to equip at-risk youth with valuable skills for employment.