The LG 'My Eco Home' Campaign Asks You to Create Your Dream House

By: Katherine Vong - Published: Jul 3, 2012 • References: lgcoretech & popsop
Start building your own eco-friendly house with the LG 'My Eco Home' builder, an interactive online app that lets you build your dream home using LG's eco-friendly Core-Tech systems and materials.

Developed to promote LG's Core Tech systems, including its Inverter Direct Drive and Linear Compressor technology, the LG My Eco Home campaign encourages users to consider greener and more sustainable building options. To start building an eco-friendly home, just visit the dedicated website and log in through your Facebook account. You can then start building your house and personalize it to your liking by selecting different styles, home decor, appliances and more, all the while learning how much energy can be saved for each item you add to the home.

According to the CEO and executive VP of LG Electronics Home Appliance Moon-bum Shin, "This is the world’s first app that lets participants design a virtual home with such detailed appliance and energy savings information." Stats for Virtual Green Abode Builders Trending: Older & Mild
Research: 1,024 clicks in 203 w
Interest: > 3 minutes
Concept: Lg My Eco Home
Related: 83 examples / 64 photos
Segment: Neutral, 18-55+
Comparison Set: 30 similar articles, including: submerged sustainable housing, rain-catching renovations, and green home power generators.