Superstar

From Prosperous Scavenger Hunts to Augmented Reality Catalogues

By: Alyson Wyers - Published: Jun 4, 2014
Before buying a home or something that goes in it, many people will respond better to interactive real estate advertising concepts that are more experiential in nature. This helps them get in the mindset of owning that house or furniture. Whether the advertisement is for a particular piece of real estate or something to decorate it, interactivity in marketing is key.

Many real estate ads use technology to sway potential home owners. This could be an app or an augmented reality furniture catalog. Another method uses social media and crowdsourcing to engage with customers. Getting consumers directly involved is also ideal, whether that's through body paint apartment advertising or life-sized dollhouse installations.

It's worth noting Swedish juggernaut IKEA is leading the pack when it comes to this concept. Stats for 19 Interactive Real Estate Ads Trending: Older & Warm
Research: 4,861 clicks in 103 w
Interest: 1.5 minutes
Concept: Real Estate Ads
Related: 176 examples / 135 photos
Segment: Neutral, 18-55+
Comparison Set: 64 similar articles, including: life-sized dollhouse installations, affordable furnishing pop-up shops, and themed-room real estate.