Superstar

Halfsies Wants You to Eat Half-Sized Portions to Fight World Hunger

By: Katherine Vong - Published: • References: gohalfsies & wired
It's no secret that Westerners consistently overeat and that food portions in the United States are well above what is deemed "normal." Now a social program called Halfsies is setting out to change that.

According to Halfsies, about half of the food produced in the United States is thrown away, with the retail industry alone throwing out $44 billion worth of food every day. Halfsies points out that one in seven people in the world will go to bed hungry, so the program is encouraging people to only eat half of their portions when they visit participating restaurants. Restaurants participating in the Halfsies program will feature a half-sized icon for certain meals, which customers can pay full price for and receive half the meal-- the extra money spent will go toward non-profit organizations fighting the world hunger issue.

The aim of Halfsies is to educate consumers, those in the United States in particular, on the issue of world hunger and food waste. Halfsies hopes that by encouraging consumers in developed nations to eat less, people living in hunger in developing countries can eat more. Stats for Consumption-Cutting Campaigns Trending: Older & Mild
Traction: 343 clicks in 142 w
Interest: 1.3 minutes
Concept: Halfsies
Related: 75 examples / 58 photos
Segment: Neutral, 18-55+
Comparison Set: 28 similar articles, including: price-sensitive awareness ads, ruf packets could end world hunger, and recycled awareness apparel.