This Duncan/Channon WHY PSA for the World Hunger Year charity in New York City raises awareness of the unfortunate statistic that for 36 million Americans, food is simply too expensive. The WHY PSA takes the viewer through the supermarket, a vending machine and just outside a family restaurant. In each scene, the food displayed is outrageously expensive—we’re talking $53.49 per pound for chuck steak.
The WHY PSA does an excellent job of portraying the disparity between most Americans and those who cannot afford to buy food. Check out more awareness ads below.
Stats for Price-Sensitive Awareness Ads
Trending: Older & Average
Research: 3,676 clicks in 342 w
Interest: > 3 minutes
Concept: Price-Sensitive Awareness Ads
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: 40 modern ways to raise cancer awareness, awareness shocktography, and water bottle activism.
Price-Sensitive Awareness Ads
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