Marissa Brassfield
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This Duncan/Channon WHY PSA for the World Hunger Year charity in New York City raises awareness of the unfortunate statistic that for 36 million Americans, food is simply too expensive. The WHY PSA takes the viewer through the supermarket, a vending machine and just outside a family restaurant. In each scene, the food displayed is outrageously expensive—we’re talking $53.49 per pound for chuck steak. The WHY PSA does an excellent job of portraying the disparity between most Americans and those who cannot afford to buy food. Check out more awareness ads below.  The spot was created by Duncan/Channon for WHY (World Hunger Year) a New York City-based charity founded in 1975. Noreen Springstead, WHY director of fund raising and marketing said, “Hunger and poverty are increasing all around the world and families are making tough choices based on their financial realities. When food becomes unaffordable, our dignity, survival, and peace are at stake.”
(adgabber)References: whyhunger.org, adgabber Filed In: |
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