Category
Business
Sensory-Forward Retail
Trend cluster
Category
Swapaholics
Consumers turn to trading to save money and contribute to a good cause.
2.9
Trend score
Trend
What is the Swapaholics trend?
Swapaholics: An increasing number of consumers are turning to swapping, instead of shopping, to acquire new products and services. The trend in swapping comes from the new direction in 'collaborative consumption,' in which consumers are embracing consumption activities that help better the entire community in addition to the individual. Trading among friends and neighbors helps to create an overall feeling of trust and community; it brings people together while allowing any single consumer to save money and contribute to a charitable cause.
Trend themes
Themes within the Swapaholics trend
Three behaviours holding the trend together01
Collaborative Consumption
Consumers are embracing consumption activities that help better the entire community in addition to the individual.
02
Swapping Economy
An increasing number of consumers are turning to swapping, instead of shopping, to acquire new products and services.
03
Social Entrepreneurship
Businesses are using their platforms to support good causes and create social change.
Industry implications
What the Swapaholics trend means for industry
Where the trend changes the playbookFor
Retail Industry
As consumers engage in collaborative consumption and swapping, retail businesses can offer alternative models and explore opportunities for community-building and social impact.
For
Technology Industry
As technology has become outdated so rapidly, tech and e-commerce companies can explore swap and trade-in programs as a way to reduce electronic waste and promote sustainable practices.
For
Fashion Industry
Fashion professionals can shift away from disposable fashion and explore opportunities for swapping, reselling, and vintage clothing as a way to reduce waste and create sustainable practices.
Trend signals
Trend signals for Swapaholics
Trend score 2.9 out of 10, from popularity 50%, activity 28%, freshness 8%.
Popularity50%
Activity28%
Freshness8%
Audience
50%Men
50%Women
Evidence
Examples of the Swapaholics trend
6 featured examples from Sep 18, 2011 to May 14, 2012CategorySocial Good
Fashion to End Violence
My Sister's Closet in Vancouver Sells Vintage Clothes for Good
The fashion retail industry can explore opportunities to establish social enterprises and partnerships that empower and support their local communities, similar to My Sister's Clo…
CategoryEco
Fashion-Trading Sites
Closet Swap Encourages People to Share Their Wardrobes
Fashion brands can explore incorporating clothing trading platforms as part of their business models to attract environmentally conscious consumers.
CategoryArt & Design
Clothing Canvased Buildings
'Shwopping' by Marks & Spencer is a Project to Help End Poverty
Fashion retailers can capitalize on the trend of clothing donation by implementing similar initiatives to promote sustainable fashion.
CategoryLuxury
Couture Consignment eBoutiques
Resell Your Luxury Fashion Pieces on reFashioner
Luxury consignment industry could benefit from applying online platforms that allow for resale of high-end fashion items.
CategoryTech
Online Tech Swapping
The Amazon Electronic Trade-In Program Replaces Gadgets With Store Credit
Retail industry can benefit from trade-in programs like this to incentivize customers to buy products from their stores and return the old products back to the company for proper…
CategoryTech
Tech-Swapping Store Promos
Gamestop Begins an iPhone Trade-In Program for Store Credit
Gamestop's iPhone trade-in program presents an opportunity for the video game retail industry to tap into the market of trading in mobile devices.
