At a Las Vegas trade show, Gamestop representatives announced their intention to kick-start a new iPhone trade-in program that lets customers pawn off their lightly used smart devices in favor of store credit.
Gamers pride themselves as devoted people, so when a new video game inches closer to its release date, the statistically young demographic has the habit of pawning off consoles, old games and controllers to purchase the new titles. Gamestop, the largest video game retailer in the world, has taken advantage of this eagerness by allowing their customers to trade in old electronics. Fearing being left in the dust as mobile devices take over as the gamer's platform of choice, the company has launched its new iPhone trade-in program.
With the iPhone 5's release just around the corner, Gamestop couldn't have chosen a better time to coax mobile devices from the hands of gamers.
What's Driving This Trend
- Mobile Device Trade-in
- Gamestop's iPhone trade-in program highlights the trend of trading in old mobile devices for store credit.
- Gamer Market Segmentation
- Gamestop's strategy of targeting gamers with a trade-in program for electronics demonstrates a trend of segmenting the market based on consumer behavior.
- Mobile Gaming Dominance
- Gamestop's launch of an iPhone trade-in program indicates the trend of mobile devices becoming the preferred gaming platform.
Who This Affects Most
- Video Game Retail
- Gamestop's iPhone trade-in program presents an opportunity for the video game retail industry to tap into the market of trading in mobile devices.
- Mobile Device Retail
- The launch of Gamestop's iPhone trade-in program creates disruptive innovation potential in the mobile device retail industry by encouraging customers to trade in their old devices for store credit.
- Consumer Electronics
- Gamestop's new iPhone trade-in program signifies an opportunity for the consumer electronics industry to explore trade-in programs and incentivize customers to upgrade their devices.
