You've seen it before, the "buy one, give one" model revolutionized by TOMS Founder Blake Mycoskie, but the NYFoods Egg Change Project strikes a different chord. One of the many things that TOMS has been criticized for is its disregard for local production. What makes the NYFoods Egg Change Project a healthy turn is that by buying a dozen local organic eggs, you're making that same food more accessible for people in your community who can't afford to buy organic.
Behind NYFoods are Dean Sparks and Dan France, whose company was already committed to fair wage and small farming principles even before Mycoskie's Something That Matters inspired Sparks to add a more robust social component to NYFoods. In business terms, the addition of the NYFoods Egg Change Project is expected to attract more customers and prove to be sustainable. Studies show that consumers are more likely to buy a product -- and possibly pay a premium -- if there are charitable benefits. How exactly does NYFoods afford to give away food? Well, because of aesthetic concerns, supermarkets like Whole Foods get all of the extra-large eggs. The small eggs, which aren't fit for retail but still fit in terms of nutrients, go toward distribution for the NYFoods Egg Change Project.
"Free, certified organic pastured New York eggs from our small, family-owned farms in upstate New York are full of protein, vitamin E and omega 3 fatty acids," Sparks told Civil Eats. "Any family in need can use them at home, regardless of their cooking skills or kitchen tools.”
Whether or not giving is considered to be a long-term solution to the world's social problems and economic inequalities, the NYFoods Egg Change Project has been stirring up some food for thought on how to reconsider popular giving tools like the one-for-one model.
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