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Adaptive e-Tail
Curation and personalization change the landscape for online shoppers
Implications - When it comes to online shopping, relevancy plays a significant role in the consumer decision-making process. While e-shopping is already a more convenient form of buying, consumers today prefer personalization and customization, which add even more convenience to online shopping by minimizing the time needed to search for products. Thus, more online retailers are adding curated shopping functionality to their sites or creating completely new online catalogs that can be tailored to a person's interests. By offering a more personalized shopping experience, retailers can leverage the consumer data they acquire and help shoppers make choices more quickly and accurately.
| Score: 4.7 |
This Year and Mild
Top 6 Examples:
Date Range:3,800 Total Clicks Nov 11 - Jul 12 |
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Featured Examples | |||||||||||
Personalized Car Choosing AppsThe autoTRADER autoLYZER Customizes Vehicle ShoppingPicking out a car can be a difficult task, but the autoTRADER autoLYZER Facebook application will match you up with the automobile that it believes is the most suited to your lifestyle.
Using a... [More] |
Augmented Reality Shopping HelpersIBM Mobile App Personalizes Buying ExperienceIBM Research is currently testing its IBM mobile app, a shopping app that enhances the buying experience by making it more personal. The app acts like a personal shopper, using augmented reality... [More] |
Tailored e-Shopping PlatformsCurisma Customizes Product Recommendations for ShoppersToday’s consumers want more personalization when it comes to shopping, and online electronics site Curisma is offering them just that. Curisma is a shopping platform that provides shoppers... [More] | |||||||||
Preference-Driven Online ShoppingGlimpse Uses Facebook Likes to Create Custom Product CatalogOnline shopping can be a time-consuming affair, what with all the product choices bombarding consumers from all directions, but the online shopping platform Glimpse aims to change that. By compiling... [More] |
Social Media Shopping CatalogsPickie is a Personalized Magazine Based on Your Online InteractionsWith technology enabling for the smart tracking of purchases and preferences, the shopping experience has become steadily more personalized in recent years, and now the brand Pickie aims to make it... [More] |
Curated Culture SitesOpenSky Connects Consumers with TastemakersOpenSky has set itself a lofty mission: create the best possible digital shopping experience that it can. To do so, OpenSky has brought together 75 influential tastemakers in health, food, design and fashion.… [More] | |||||||||
