Adaptive e-Tail

Curation and personalization change the landscape for online shoppers
Implications - When it comes to online shopping, relevancy plays a significant role in the consumer decision-making process. While e-shopping is already a more convenient form of buying, consumers today prefer personalization and customization, which add even more convenience to online shopping by minimizing the time needed to search for products. Thus, more online retailers are adding curated shopping functionality to their sites or creating completely new online catalogs that can be tailored to a person's interests. By offering a more personalized shopping experience, retailers can leverage the consumer data they acquire and help shoppers make choices more quickly and accurately.
SCORE: 3.6
Mild Top 6 Examples: 13,502 Total Clicks Nov 11 - Jul 12
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Filed in: TechBusiness
Personalized Car Choosing Apps - The autoTRADER autoLYZER Customizes Vehicle Shopping
SCORE: 4.7
Mild 1,871 Clicks Pub: May 27, 12
Personalized Car Choosing Apps
The autoTRADER autoLYZER Customizes Vehicle Shopping
Picking out a car can be a difficult task, but the autoTRADER autoLYZER Facebook application will match you up with the automobile that it believes is the most suited to your lifestyle. Using a... [More]
Augmented Reality Shopping Helpers - IBM Mobile App Personalizes Buying Experience
SCORE: 4.7
Mild 7,253 Clicks Pub: Jul 3, 12
Augmented Reality Shopping Helpers
IBM Mobile App Personalizes Buying Experience
IBM Research is currently testing its IBM mobile app, a shopping app that enhances the buying experience by making it more personal. The app acts like a personal shopper, using augmented reality... [More]
Tailored e-Shopping Platforms - Curisma Customizes Product Recommendations for Shoppers
SCORE: 4
Mild 1,369 Clicks Pub: Jul 11, 12
Tailored e-Shopping Platforms
Curisma Customizes Product Recommendations for Shoppers
Today’s consumers want more personalization when it comes to shopping, and online electronics site Curisma is offering them just that. Curisma is a shopping platform that provides shoppers... [More]
Preference-Driven Online Shopping - Glimpse Uses Facebook Likes to Create Custom Product Catalog
SCORE: 3.7
Untested 2,195 Clicks Pub: Jul 12, 12
Preference-Driven Online Shopping
Glimpse Uses Facebook Likes to Create Custom Product Catalog
Online shopping can be a time-consuming affair, what with all the product choices bombarding consumers from all directions, but the online shopping platform Glimpse aims to change that. By compiling... [More]
Social Media Shopping Catalogs - Pickie is a Personalized Magazine Based on Your Online Interactions
SCORE: 2.8
Untested 600 Clicks Pub: Jun 30, 12
Social Media Shopping Catalogs
Pickie is a Personalized Magazine Based on Your Online Interactions
With technology enabling for the smart tracking of purchases and preferences, the shopping experience has become steadily more personalized in recent years, and now the brand Pickie aims to make it... [More]
Curated Culture Sites - OpenSky Connects Consumers with Tastemakers
SCORE: 1.3
Untested 214 Clicks Pub: Nov 4, 11
Curated Culture Sites
OpenSky Connects Consumers with Tastemakers
OpenSky has set itself a lofty mission: create the best possible digital shopping experience that it can. To do so, OpenSky has brought together 75 influential tastemakers in health, food, design and fashion.… [More]
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