The Candice Lake Sportsgirl campaign for Oyster Mag sparks some cute, sporty urban wear and styling. The spring looks feature models dressed-down in street wear going about everyday business. Mixing a variety of neutrals and bright, eye-popping colors, Lake's campaign encompasses the modern urban fashionista.
Prominently featuring bikes, the girls are depicted in realistic urban biking, strolling or shopping apparel. Lake, a photographer for Vogue, Harper's Bazaar and other major fashion news conglomerates, manages to capture the current, fashionable and realistic while bringing some urban edge and sporty zeal.
Stats for Street-Chic Athletica Campaigns
Trending: Older & Warm
Research: 13,649 clicks in 211 w
Interest: 4 minutes
Concept: Candice Lakes Sportsgirl
Related: 100 examples / 77 photos
Segment: Females, 12-55
Comparison Set: 37 similar articles, including: 99 sweaty athletic photoshoots, pierced punk athletic wear, and athletic wedge heels.
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